The best tech loses when it shouldn’t.
It loses to companies with a story people can repeat. It only wins when people believe in it, and in deep tech that’s the hard part.
Why me, and why this way.
I build and run the marketing that gets a company from “the technology works” to “customers trust it.” Five reasons startups pick me for the job. Biased, obviously. So each one is something you can check.
I’ve sat in your meetings.
Ten years inside semiconductor, AI hardware and battery companies. NXP, Axelera AI, LionVolt. I can follow your CTO for at least twenty minutes, which in marketing counts as a record.
I cut. Most marketers add.
More pages, more campaigns, more claims. That’s how marketing gets lost. I remove things and bring in focus. And then we run.
Result in weeks. Agencies take months.
You get me. I own the work and I’m the one you call. When a job needs a specialist, I bring in one of the deep-tech experts I work with. No account managers or handovers. You see drafts in days and decisions in the same meeting.
You get the honest version.
If your positioning is a problem, I say so. If the deck is fine and the product is the issue, I say that too. If another option is the better choice for you, I say that as well.
I stay to run it.
A strategy nobody executes is an expensive PDF. I lead the work, build the function, hire who you need and leave when you have a full-time marketer.
Check it
It’s in the terms: when you hire a full-time marketer, I help you hire them and hand over.
Read the termsYour other options.
There are plenty of options out there. Sometimes one of them is the better choice.
| FewerBits | Agency | Full-time CMO | Junior marketer | |
|---|---|---|---|---|
| Knows deep tech on day one | Yes. Ten years of it. | Depends on who they staff. | Depends on who you find. | Rarely. |
| Senior thinking | Yes. | In the pitch. After that it varies. | Yes. | Give it a few years. |
| Does the work too | Yes. | Yes. | Usually wants a team first. | Yes, with direction. |
| Time to first result | 1 to 4 weeks | Months. | Months, after the search. | Depends on your evenings. |
| What you commit to | A sprint or a retainer. Sometimes equity. | A project contract. | Salary, equity, notice period. | Salary, and your time. |
| The better choice when | You’re pre-seed to Series A and need someone to drive your company from lab to market. | You need a production team for one big launch. | Marketing has become a department. | A senior marketeer already sets the direction and books results. |
Reason six is a conversation.
You tell me what you built and where you’re stuck. I tell you honestly whether I can help.
Or just walk in at High Tech Campus.
