One problem. A few weeks. Done.

For founders who need one thing fixed properly before coming out of stealth, a product launch, or a next round. Result in weeks with a fixed scope.

Not sure which one?

What keeps you up at night?

Start here

Starter Sprint

Sharper in a week.

DurationAbout 1 week
Fixed price€ 2.500

For founders who want clarity and guidance before they commit to anything bigger. Bring everything you show the world: the site, the deck, the one-pager. Pitch deck or customer deck, doesn’t matter. I go through all of it, with you in the room.

You get

  • Intake call
  • A written analysis of everything you show the world, short enough to read in one sitting
  • A working session where we go through it together
  • The five fixes that matter most, ranked. Including how your story should split per audience
  • One quick fix, done inside the week. We pick it together

Not included

  • Positioning. That’s the Story Sprint
  • Rewriting every page or slide

Book a bigger sprint within 30 days and the € 2.500 comes off the price.

  • Audit
  • Messaging review
  • Quick wins
Book this sprint
Start here

Story Sprint

Bigger Story. Fewer Bits.

Duration3 to 4 weeks
Fixed price€ 13.500

For teams with brilliant technology but a 45 minute story. You get a clear positioning and one story for three audiences: investors lean in, customers reach out, talent applies.

You get

  • Interviews with your team, your customers and an investor or two
  • Working sessions with the founders
  • Positioning on one page, including the markets you’re skipping
  • Industry and customer analysis
  • Messaging per audience: customer, investor, talent
  • Homepage copy, ready to build
  • Handover session with your team

Not included

  • Visual identity
  • Website build
  • Positioning
  • Narrative
  • Messaging
  • Website copy
Book this sprint
Start here

Launch Sprint

Make yourself undeniable in the market.

Duration4+ weeks
Fixed after intakeFrom € 7.500

For teams with a product launch, a trade show or a funding announcement coming, and nothing to say on it yet. Each is a different job, so the price starts at 7.500 and gets fixed after the intake.

You get

  • The message for the day, in one line and on one page
  • Press angle and announcement text
  • One-pager
  • Follow-up page and email sequence
  • The plan for before, on and after the day
  • Briefing for whoever stands at the booth or picks up the phone

Not included

  • Running it. If you want me to fully run it, that will be discussed separately, depending on how big the job is
  • Paid media

We clearly need a longer runway for a launch as I need to get to know the company.

  • Launch plan
  • PR
  • Campaign activation
Book this sprint
Start here

Custom Sprint

Your problem. Scoped together.

DurationAgreed at intake
PriceFixed at intake

For founders whose problem doesn’t fit a box. A website, a new name, an investor day, one product that needs its own story. You and I define the job, fix the scope and the price. Then it runs like any other sprint.

You get

  • An intake to define the job
  • A one-page scope: deliverables, dates, price
  • The same rules as every sprint: fixed means fixed
  • The right specialist I work with, where the job needs one

Not included

  • Open-ended work. If it can’t be scoped, it’s a retainer
Book this sprint

All prices exclude VAT. Half on booking, half on handover. Fixed means fixed: if I run over, that’s my problem.

I only take on a few sprints at a time. If you know you’ll need one, book early.

No surprises. Except good ones.

What success looks like goes in writing before I start.

Before

Intake

A call and a short written brief. I read everything you have.

First third

Digest

Interviews and working sessions.

Second third

Build

Drafts early, feedback fast. You see the work while it’s still ugly.

Last days

Handover

Final documents and a session so your team can use them without me.

Can I start small and upgrade?

Yes, that’s what the Starter Sprint is for. Book a bigger sprint within 30 days and the € 2.500 comes off the price.

Do you build the website?

I can support you in building it. The Story Sprint hands over copy ready to build. The build itself is a Custom Sprint, and depending on your requirements it might need one of the experts I work with.

Can you run the launch too?

The Launch Sprint gets everything ready for the day. I can also run it for you. If the launch needs a PR specialist, I bring one in.

How do I pay?

Half on booking, half on handover, excluding VAT. Fixed means fixed: if I run over, that’s my problem.

How soon can you start?

That depends on my workload. I only work with a select group of deep-tech companies at a time, so if you know you’ll need a sprint, book it in advance. The intake call fixes the start date.

Then you decide.

Take the work and run. Or keep me on as fractional CMO to execute it. Both are fine. The sprint stands on its own.

See fractional CMOOr ask me first, for free
Merlijn Linschooten, fractional CMO for deep tech, leaning on a railing at High Tech Campus Eindhoven

Pick a sprint. Or pick my brain first.

Book 30 minutes

You tell me what you built and where you’re stuck. I tell you honestly whether I can help.

Or just walk in at High Tech Campus.